In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:
Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement.
Fortunatley, a new age is upon us: what we called an “I am a Realtor too!” website in 2001 (when most of our clients were Realtors, and we were able to create rankings for such sites by giving away free ads) simply cannot be ranked for any sustainable period of time if at all now: although many not-so-up-to-date sources of misinformation will tell you otherwise for long enough to get your money. Our free ads sites worked after until 2003, when the search engines decided that any number of links originating from one URL (website address) would be treated as only one link, and subsequently that a database address would be treated exactly the same as a unique domain. Link-farms (web-rings, etc) evolved and adapted with social-bookmarking (Digg.com, Stumbleupon.com, Reddit.com) and user-generated, user-filtered content to compensate for subsequent changes to the algorithms determining that such contextual links needed to be from topic-specific authority sites to do any good, and now, as is always the case eventually, those sites have lost their relevancy because they became spam factories just as you started to learn about how well they worked for a little while. When Google decided that dynamic content was better that static content, and some rocket scientist decided that Blog sounded better than Weblog, or Newsgroup ( as we they were called in the 80′s), the blogosphere erupted, and social networking sites really came into their own. Now we all have too many profiles that we never update or use, too many ‘free blogs’ to keep up with, and ‘Splogs’ (spam blogs designed to harvest spam and feed it to the search engines) don’t work anymore either for any length of time, because people like me (and you , I hope) report them to Google and get them banned.
When my second-round investors took over my free-ads company (it was Adsforfree.com, you probably remember: it had more advertisers than Yahoo classifieds at one time), they wanted to hide what we were doing, to try to trademark or patent something: they thought we had a ‘secret sauce’. I tried to explain to them that what we do is a race: that protecting our methodology was like storing milk on a shelf at room temperature: worthless; but they would not listen and they put us out of business very quickly and spent over $600,000.00 of their own money doing it (Coracleinc.com) ouch!
So if you are still reading and wondering where this is all leading, here are some tips: the new way to do this, every time, on purpose, without breaking the search engines’ rules: from the guy who still, to this day, always ranks for whatever searches he desires , even when the competition has created literally hundreds of millions of documents to compete: (real life examples of this strategy follow below)
Your site must have dynamic content: it must grow at least rate that the Internet and Google’s cache are growing
You must use a CMS (content management system) to manage your website: you cannot maintain the dynamic, growing site required to meet Google’s criteria by manually editing pages, and You must be able to instantly change every page of you growing site when things change
You must make a contribution: you can no longer manufacture spam to get rankings, you need to be a source of real information, the kind your target audience wants to read, see, watch to reach them, because Google can tell the difference, and so can we
You must be the source of a constantly refreshed feed of topic specific, unique in all the world, human edited data: REAL CONTENT: for example this article, video, audio: all can be optimized now with META data that makes it searchable by Key Word Search: this is called RSS (Really Simple Syndication)
You must have video on your website: this trend will continue: the website of the future will be navigated with ‘point and watch until you want to point again’, and not ‘point-and-click’ as before.
And now the good news: all of this change creating wonderful opportunities for you to be heard, by making a real and valuable contribution, no matter who you are:
Examples of SMO (Social Media Optimization
Enter California Truckers and Contractors Insurance Resource:
While he really wants to rank for is ‘california commercial auto insurance’ Google search: where he is competing with Huge insurance companies and gigantic government sites: Kevin Walheim has an ace in the hole: like ‘Jack’, he has magic beans: you see Kevin is actually an expert on the topic; instead of maintaining his ‘I am an insurance agent too’ site that every insurance guy has and never gets any business from: he has in his career targeted specifically companies that have 250 employees or more that have fleets of vehicles that need to be insured in California. This has not just made Kevin THE authority on California Insurance requirements for commercial fleets of vehicles, he will eventually rank for anything he writes about, including the above search and California Insurance requirements for truckers: which he already ranks for, and which targets his market exactly
Our most powerful offering in the beginning, and the least expensive is our $299 option, where we are able to absolutely guarantee almost overnight rankings because of the existing power of a multi-user online property that already exists: in this case, it is our 3net superblog at http://socialmediasystems.com/blog/, Leon Russo has a sub-blog: http://socialmediasystems.com/leonspeaks/, although Leon only posted to the blog one time in August, that one post to this day ranks for the title line one on Google:
Greed and Excessive Executive Compensation Google Search